​How to Prepare Your Home for Real Estate Photography

Creating a strong first impression starts online—here’s how to get it right.

 

Over 97% of homebuyers begin their search online, and the quality of your listing photos can make or break that crucial first impression. High-quality real estate photography not only attracts more potential buyers but can also help sell your property faster and at a better price.

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This guide covers five essential tips to help you prepare your home for stunning real estate photography.

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Why High-Quality Real Estate Photography Matters

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When buyers view your home online, the photos introduce them to its size, layout, and overall condition, often before they ever visit in person. Professional, well-composed images increase the likelihood that a potential buyer will schedule a showing.

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By presenting your home at its best, high-quality photos can expedite the sale process and help you achieve the optimal selling price.

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5 Tips to Prepare Your Home for Real Estate Photography

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1. Clean Everything

A spotless home is essential for real estate photography. All visible surfaces should be cleaned to remove dust, dirt, and fingerprints. Additionally, organization is key for open shelving, closets, and cabinets. Here's how to approach each room:

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General Guidelines:

• Clean mirrors and windows.

• Vacuum carpets and polish floors.

• Organize open shelves and straighten furniture.

• Remove tissue boxes, as they can appear cluttered in photos.

• Put away television, air conditioning, and garage remotes.

• Ensure ceiling fans, TVs, and computer screens are turned off.

• Remove floor mats and runners to open up floor space. They can make rooms appear smaller in photos due to the wide-angle lens effect, which can also cause them to look skewed. We recommend removing as many floor mats as possible.

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For Occupants:

• Hide cords, kids’ toys, and video games.

• Declutter kids’ rooms.

• If possible, plan for all occupants (children, pets, and adults) to be out of the home for a few hours during the photo shoot, as wide-angle lenses can pick up more than expected.

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The Kitchen:

• Clean all appliances.

• Clear counters of clutter and small appliances.

• Store dish racks and keep sinks empty.

• Clear off the refrigerator, especially if it’s covered with children’s artwork, magnets, photos, or vacation souvenirs.

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Bedrooms:

• Make the beds and arrange decorative pillows.

• Declutter bedside tables.

• Remove any visible items from under the bed.

• Put away shoes to avoid the impression of limited space for footwear.

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Closets and Laundry Areas:

• Store clothing, shoes, and laundry out of sight.

• Keep primary closets tidy and neatly hang all clothes.

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Bathrooms:

• Clean sinks, tubs, and toilets.

• Keep toilet lids closed.

• Remove toothbrushes, toothpaste, and personal items from countertops.

• Ensure the vanity is clean with minimal items on display.

• Remove toilet brushes, cleaning solutions, garbage cans, weight scales, and extra toilet tissue rolls.

• If leaving a towel, ensure it’s in good shape and neatly arranged.

• Remove shampoos, soaps, and other products from the shower if the shower curtain is transparent or cannot be closed.

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2. Maximize the Light

Homes look their best bathed in natural light. Before the photo shoot, turn on all lights and make sure every bulb works. Raise window shades to let in natural light and ensure blinds are evenly adjusted.

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Preparation Tips:

• Replace any burnt-out bulbs.

• Dust off lampshades and light fixtures.

• Consider switching bulbs to warmer or daylight tones.

• Ensure curtains and blinds are clean.

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3. Declutter

A good rule of thumb for preparing your home is that "less is more." Clear away clutter in every room to create a more open, spacious feel.

Here’s how:

• Remove unnecessary personal items and appliances from countertops.

• Reduce furnishings and accessories to make rooms look larger.

• Set tables with simple, clean place settings.

• Organize closets to avoid a cramped appearance.

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4. Don’t Forget the Exterior

The outside of your home is just as important as the inside. Your photographer will capture the front yard, backyard, and other outdoor features, so take time to spruce up the exterior.

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Exterior Preparation Tips:

• Park cars away from the house or in the garage.

• Mow the lawn, remove dead branches, and clean up debris.

• Sweep or hose down walkways, decks, and patios.

• Store garden tools, hoses, and lawn equipment.

• Hide garbage bins, recycle bins, and gardening equipment, if possible.

• Remove BBQ covers and open patio umbrellas to create an inviting atmosphere.

• Clean outdoor furniture and add colorful accents like pillows.

• Turn on outdoor and pool lighting for evening shoots.

• If your home has a pool or hot tub, open the covers and remove any pool toys for a more appealing look.

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5. Remove Personal Items

Buyers need to envision themselves living in your home, which can be difficult if there are too many personal items on display.

To make your home feel more neutral:

• Remove family photos and any items with names or personal details.

• Keep personal mementos to a minimum to create a welcoming, yet neutral environment.

 

After the Photo Shoot

Once your photographer has completed the shoot, they will typically message the REALTOR® who scheduled the appointment to confirm that everything is finished. If you won't be home during the shoot, be sure to leave a key and provide clear instructions for locking up. This ensures a smooth and secure process once the session is complete.